All Blacks

Photography · Graphic design by Johnny Hendrikus.
Sport, people & design

Explore the project
All Blacks forwards pack down for scrum practice at the Wellington captain’s run.

All Blacks, up close

My part
Photography & graphic design
Where
Wellington, New Zealand / design for home and away fixtures
When
2024–2025

My work with the All Blacks brings together photography and graphic design: the build-up, the people around the team and the visual energy of gameday.

There is a lot happening around the game

A captain’s run in Wellington. A young fan getting a photo. The small exchanges on the sideline when everyone else is watching the scoreboard. That is the stuff I love looking for.

With the camera, I want to get close enough that you feel the atmosphere. Sometimes that means a tight frame in the middle of the crowd; sometimes it means stepping back and letting the stadium tell part of the story.

From the sideline to the screen

The design work gives me another way to tell those stories. Player imagery, typography, texture and a sense of place come together in match graphics and milestone pieces. There is a lot of history in that black jersey, and plenty of room to make each piece feel alive.

Keep exploring.

Back to all work
Animated All Blacks collage with a glowing gameday cinema sign for the Ireland fixture in Chicago.

All Blacks gameday graphics

Before the first whistle

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