All Blacks Merch Shoot 2026

Let the people bring the personality

A simple backdrop, a patterned rug, a vintage speaker and a group of players who bring plenty of their own energy. I like the balance of a considered setup and the little moments that happen once everyone settles in.

For this set I moved between group frames, individual portraits and closer details of the gear. The quieter colours and textures give the clothing room to stand out.

The details and the in-between

The fern on a rugby shirt, a print across the back of a tee, a look between frames. I want a merchandise shoot to give you a feel for the people wearing the gear as well as the product itself. Those details help the whole set hold together.