JH.
Content creation with Johnny

Content brief builder

Turn a rough idea into a photography, video or social content brief. Gather the purpose, deliverables and practical details before you enquire.

Made by Johnny Hendrikus, a content creator based in New Plymouth, working across New Zealand.

Your project

Start with what you know. Only the project goal is required; leave the rest open for discussion.

What would you like to make?
Where will it appear?

A working range helps shape the scope. Leaving it blank is fine.

Your working brief

Your answers appear here. Missing details stay open for discussion.

Nothing is sent from this builder. Choosing “Use this in an enquiry” carries your brief to the contact form in this browser tab, where you can review it before sending.

This is a starting brief, not a quote or a confirmed booking. Scope, usage and timing are agreed together.

Enquire directly if you would rather talk through the idea.

What goes in a content brief?

A useful commercial content brief explains the job the content needs to do, who will see it and how it will be used. You do not need a finished creative idea before getting in touch.

For a New Zealand brand shoot, include the location, key dates and any travel involved. If you have a budget, state the currency and whether it includes GST so the scope can be discussed clearly.

  1. Purpose and audience. Explain the launch, campaign or communication problem, and what you want the audience to understand or do.
  2. Deliverables and channels. List photography, films, short edits or graphics. Include quantities, orientations, lengths and placements where you know them.
  3. People, products and location. Identify what needs to be captured, what is already available and any access or scheduling constraints.
  4. Dates and approvals. Separate the shoot date from the delivery deadline. Allow room to agree who reviews the work and how feedback will be collected.
  5. Budget and intended use. Share a working range if available, plus organic, paid, print or partner usage. Licensing and any production costs can then be scoped together.

Before you send it

Can photography and video share one shoot?

They can be planned together, but each needs time and priorities of its own. List both in the brief, along with the must-have shots and formats, so the schedule can be built around the deliverables.

What if I do not know the budget or exact deliverables?

Start with the goal, audience and timing. Mark the other details as open. A conversation can turn those priorities into a workable scope before anything is booked.

Does this builder send my information?

No. Your answers are used in this page while you work. Copying or downloading creates a version for you to keep. The enquiry button temporarily stores the brief in this browser tab to carry it to the contact form; sending the enquiry is a separate step.

Explore commercial photography, brand films and video, social content or design and motion, then find a project reference that feels close to your idea.

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