Write a useful brief
A useful content brief explains who the work is for, what it needs to do and where it will appear. Add your location, timing, budget range and references; the creative approach can develop from there.
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Practical guides for commissioning photography, video and social content. Put the audience, placements and production details into a useful brief.
Build your content brief
What shapes the quote?
Commercial content is quoted around the brief. The shoot, edit, deliverables, location, travel and intended use all affect the scope, so a useful quote begins with what the finished work needs to do.
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One shoot, both formats
Photography and video can share a shoot when both are planned from the beginning. Identify the essential pictures, moving moments and final placements, then give each format the time it needs.
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