Start with the final uses
Make a short list of the places the content needs to appear. A website hero image, a product detail, a portrait post and a vertical video each need a different composition. Knowing those uses early helps decide what can be shared and what needs its own setup.
Mark the pieces that must be captured. If a person has limited availability or a location is only accessible for part of the day, those constraints shape the plan more than an ambitious list of extras.
Let each format breathe
A still photograph can settle on a single gesture. Video may need the lead-in, the movement and the ending, with sound or supporting shots to make sense of it. Switching between formats changes what the camera and the subject need to do.
Discuss which moments can be repeated and which cannot. Allow room for both a photograph and a moving sequence where each is essential. A shared location can create continuity, but it does not remove the need for separate capture priorities.
Think beyond the crop
A wide frame does not always become a useful vertical edit simply by cutting off the sides. The subject, movement and space for text may need a different composition. Include the required orientations in the brief, especially where the video is intended for social placements.
The same applies to stills. A product image with room for a headline has a different job from a tight detail. Build the essential placements into the shot list, then discuss what additional variations fit the production.
See it in the work
The ASAV clothing launch combines photography and video around Ardie Savea and the collection. The location offered different settings for portraits and product details within the same shoot. Suzuki pairs vehicle photographs and film with the roads and landscapes around the Jimny.
Those projects show possible combinations, rather than a fixed package. The useful mix for your brand depends on the audience, subject and places the content needs to live.
Agree the delivery
Before production, discuss the final photographs, main film, shorter edits, orientations and any captions or graphics. Include the launch date, intended usage and the person coordinating feedback. This makes the edit and handover part of the plan from the start.
If you are still deciding between formats, describe the goal and the channels rather than guessing at a deliverable count. We can discuss which pieces would serve the brief and what the production needs to support them.